With over 13 years of professional experience, Graeme has worked within a variety of industries, including film, education, marketing, sustainability, and technology.
Hootsuite Inc. | North America (Portland, OR + Vancouver, BC) | 2015 - present
Build and manage strategic partnerships with strategic global and independent agencies, digital service providers, and technology platforms to drive Hootsuite sales and improve customer retention. This includes developing strategic digital solution partner offerings that incorporates agency and integration services into Hootsuite accounts increasing renewal rates and average contract value; training and enabling partners to identify key opportunities for Hootsuite. Member of the sustainability team to support global CSR goals/initiatives (Hootsuite is a certified B Corp).
Hootsuite is the most widely adopted social relationship platform in the world with 18+ million users with a mission to empower our customers to transform messages into meaningful relationships. Recognized as a leader in the Forrester Wave and by G2Crowd.
Director of Business Development & Client Services
Cascade Web Development, Inc. | Portland, OR | 2012 - 2015
Oversee all business development, partnerships and client relationships. Manage client services team and 40+ clients/partners. Lead digital strategy for clients. Refocused the business on Cascade’s core services and mission while improving company’s processes after incubating Brandlive (sister company). Improved processes and the focus led Cascade to 2014 being most profitable year in company history. Clients include Buff Headwear, General Motors, and Gerber Gear. (Cascade became a certified B Corporation in 2017.)
Business Development & Collaboration Manager
Grouptrail (formerly FMYI, Inc.) | Portland, OR | 2009 - 2012
Manage new business and client relations. Write new business proposals. Build local and national partnerships, create internal processes, manage training and support staff, while advising and collaborating on marketing projects. Clients include Aflac and Nike. Managed and completed Certified B Corporation assessment. (FMYI was a Certified B Corporation and now is an Oregon Benefit Company.) (Previous positions: Sales & Marketing Manager, Account Manager)
Assistant Account Executive
Metro Marketing Resources, Inc. | Hamden, CT | 2008 - 2009
Manage local store marketing for national restaurant chains; develop marketing concepts strengthening offer redemption and ROI. Clients include Subway, Einstein Bros. Bagels, Church’s Chicken, and IHOP.
Director of Marketing
Tom Dwyer Automotive Services, Inc. | Portland, OR | 2007 - 2008
Create and implement the marketing/communication plan focused on community and business interests. Spearhead partnership to launch innovative sustainability program to be an industry and community leader.
Summer Conferences Manager, Asst. Director of Admissions, Admissions Counselor
Pacific University | Forest Grove, OR | 2003 - 2006
Manage and advise summer conference and student ambassadors; recruit students; develop recruitment and alumni programs and events.
Produced, directed and edited films for the International Korean Adoptee Associations (IKAA), Oregon Holocaust Resource Center, California Department of Development Services and The Orphanage, Inc.
Leadership | Technology | Sustainability | Marketing | Strategy | Social Media | Social Networking | Creating Impact | Client Engagement | Organizational Change | Business/Partnership Development | Management | Team Empowerment | Event Management | Fundraising | Non-profit Boards