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About Graeme Byrd – Partnerships Leader

Portland-based partnerships leader who builds partner programs from scratch, plus board and community work across Oregon.

Graeme Byrd headshot

I'm a connector, collaborator and changemaker: a partnerships leader based in Portland, Oregon. For the last 10+ years I've built SaaS partner programs for startups and fast-growing companies, usually starting from zero, and turned them into a repeatable source of pipeline.

Technology got its hooks in me early: I was coding in BASIC on a Commodore 64 as a kid. Today I'm Head of Partnerships at SINAI Technologies, a climate-tech SaaS platform for carbon accounting and reduction. I joined the leadership team in 2024 to build the partnerships function from scratch. Since then I've built a partner-sourced pipeline and closed our first white-label deal, an exclusive reseller partnership for Saudi Arabia and the Middle East.

Before SINAI, I spent six years at Hootsuite in Portland and Vancouver, building reseller, referral and technology partnerships that became a real source of enterprise deals. Since then, I've built global technology partner programs and agency partnerships for growing SaaS companies, and helped others decide whether a partner program made sense yet. (Sometimes the right answer is "not yet.")

What I enjoy most is the connective tissue: getting sales, product and marketing pulling in the same direction as our partners, so co-selling and joint go-to-market actually happen instead of living in a slide.

Community

I've always believed business can be a force for good, and I've put time behind that. I joined the Board of Trustees of the International School of Portland in 2023, served as Vice President and Chair of External Affairs from 2024 to 2026, and now sit on its Council of Ambassadors. Earlier in Portland, I led the Net Impact Portland chapter, was a founding member of Oregon Environmental Council's Emerging Leaders Board, and chaired the launch of the Business for Culture & the Arts Associates Program. In 2013 I worked with fellow Oregon business leaders to pass House Bill 2296, creating Benefit Companies, and received B Lab's Collective Action Award for that work.

Before tech partnerships

My path here wasn't a straight line: business development at FMYI (now Grouptrail) and Cascade Web Development, local store marketing for national restaurant chains, a carbon-neutral program for an automotive services company, higher education admissions, and documentary films for the Oregon Holocaust Resource Center and the International Korean Adoptee Associations. All of it taught me the same thing: good partnerships are built one relationship at a time.

Off the clock

My wife Stacey and I spend most of our free time traveling with our kid, Roen, and our Portuguese Water Dog, Ojai Cali. You could say we're just 2 Byrds a Roen.